Google continues to Gobble

Google recently announced they acquired Feedburner.  I have been watching Feedburner's growth for about two years and I am a big fan of their services.  We use them at Trump University (see the link on the right).  In addition to all the metrics and services they can provide they created a new medium for marketers.  If you read RSS feeds you might see an ad from time to time and in many cases you will see a little note that says powered by Feedburner.  If you are marketing your business or if you have a blog you might want to check out their services.  Marketing in the RSS channel may not work for everyone but like all good marketers you sometimes need to take some calculated risks and measure the results.  This marketing channel is still new and evolving but now that Google owns Feedburner I am sure RSS marketing will become very popular very fast.  I wouldn't be surprised if the current business model changes to something more similar to Google's AdWords pay per click auction.

Congratulations to my friends at Feedburner.