Never, Always, Sometimes

It is always great to see that people believe we have done something unique with Trump University.  Lena West did a guest post on the lipsticking blog and she gets what Trump University is all about.  

Before you launch a new product, create a new campaign, build a new business etc. , ask yourself is this something that has been done before or has this never been done.  If you can answer never you are probably on to something interesting and noteworthy.  Don't let anyone convince you that you have to stick with what has 'always' worked.  If you do, then you will end up as just average.  Take the risk.  It might just pay off.

Let me know if you have a business that meets the never criteria.