Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
Direct Mail helps businesses grow
Last week before going to the DMA conference I mentioned I would share some interesting and creative uses of direct mail. This is a picture of a piece I received (not sure how well you can see it) promoting one of the exhibitors. It would have been perfect for blog action day since it is the ultimate green mailing. A fully recyclable card with plant seeds embedded in the paper. What will they think of next?
This is really a case where direct mail will 'grow' your business. I have no idea how well the mailing performed but it stuck out in the pile of promotions I received before the event. The paper was unique and the seeds really caught my attention. With direct mail the details can make or break your effort.
Stay tuned for my favorite mailing of the DMA and a roundup of some more dos and don'ts.
I know there are a few direct mail gurus reading the blog so share your dos and don'ts now and see if they make my list.
Gotta go and water my postcard...
Josef Katz
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3 Comments
I love the idea of the seeds too. This is a great example of multi-sensory branding. Approximately 80% of marketing strategies are based on what we see and what we hear. Unfortunately, we forget most of that. What we feel, taste and smell is what we remember. I think one of the reasons that this post card is effective is because it has a different feel to it. Another example of the 80/20 rule!
Thanks for the note.
Dear Marketing Maestro,
I can see why the postcard holds appeal to you, IT STANDS OUT, in a stack; it does not blend in with all the others. So often, in the American way of life, we agonize, fret, and even DREAD over "FITTING in", to the "IN CROUD", marketing is about finding a way to get your creation, item for consumption, or brainchild BLESSED and LITERALLY sanctified by the PUBLIC. If it does not stand out; then people have no raison d'être to select it over your rival. If your rival "trumps" the market share, then the GAME is over and you must begin from scratch with a new product, good, or service- (or fire your marketing people and get the job done RIGHT).
WE ARE A STRANGE CULTURE to MARKET to CASE IN POINT:
I see people walking around with the words "juicy" on the back of sweat pants. As I continue to develop my own ideas I often recall what stood out AS OBSURD to me in society. If you think of what STANDS out, like the WORD "juicy" on the ASS of a pair of SWEAT pants then it begins to come into focus how marketing in American culture works. We are a strange lot to sell to-
Best,
Tammie Anderson Coffey
If you use logic in marketing, it might not work, the "juicy" example is proof of this, the only logic I can see that works in marketing to America is IT HAS TO STAND OUT, and make them feel that they "belong" to something, because in brief, many of us desire or "wish to belong to a group" more than we realize. We are a fragmented culture, this need to belong is strong in our society- in my opinion that is why is works in marketing!