Going Green Brings in the Green

One week to go until Blog Action Day...

I read this case study in Marketing Sherpa that is worth sharing even if you are not thinking about the environment.  They highlighted a catalog company which understood that many of their customers were concerned with the environment and moving away from paper based catalogs.  To help boost response and maintain their customer base they put together a marketing strategy that addressed their users concerns and increased the company's bottom line.  You can see from this case study that going green can produce  "green" results.

The key take away / reminders for me are:

• You always need to think about your customers.
• Why do they buy from you? 
• What need do you serve in their lives?
• Are you communicating with them how they want to communicate with you?
• What can I change that might make my marketing work better?
• Are you testing new ideas?

If you don't read Marketing Sherpa regularly you should think about signing up.  They produce some great case studies you might be able to apply to your business.  Who knows you might be the next Marketing Sherpa or better yet a Marketing Maestro...

Tell me what you think about the Marketing Sherpa case study.