Think Big and Kick Ass - the other Trump book

You are probably aware that Mr. Trump has two new books out, Trump University Wealth Building 101 and another b0ok titled Think Big and Kick Ass in Business and Life.  Here at TU we refer to the Think Big book written by Donald Trump and Bill Zanker as the 'other book'.  I find it interesting that their book which has been heavily promoted on TV, Print, PR, Online etc. is currently ranked lower then the Wealth Building 101 book on both Amazon and BN.com.  The interesting marketing lesson here is that because the Learning Annex book and the Trump University book are out almost days apart we are both seeing great sales numbers.  We are both benefiting from all the media (we might actually be doing better because of their marketing and promotional efforts).  I am sure the book sellers recommendations (people who bought this etc) is helping some but competition can be a good thing.  The race to the top of Amazon and BN.com is not over and we are not done promoting the book.  There is still time to take advantage of our offer.

Always open to your ideas and opinions.

Josef Katz