Today is the Day

Today is Blog Action Day.  A couple of weeks ago I committed to participate in writing a blog about the environment.  I decided to have some fun with the idea and posted a few additional related posts on the topic.  I am in Chicago today to speak at the DMA's annual conference about relationship marketing but didn't want to let the day pass without posting something for the big day.  Here are the last few posts related to the environment that I prepared for Blog Action Day.

Marketing Tip for a Cause

It is easy to be green

Going Green Brings in the Green

5 Tips for Better Direct Mail

I have a great direct mail sample of the ultimate green mailing that I will share in a future post.  A postcard you can plant and that will grow flowers.  Would you believe there were seeds embedded in the paper.  Stay tuned for more creative and strategic uses of direct marketing.