All PR is not good

There is a saying in public relations that all publicity is good publicity.  Today I am going to tell you that every press release no matter how polished or how much pick up it gets is not necessarily a good press release.

I learned this the hard way so I am going to share a little info here that will hopefully save you time and money.  In today's world a press release is not just an announcement of a new product or service.  You always need a hook or something of interest to write about. What makes or breaks a press release is how well it is optimized for the search engines and if your keywords are anchor tagged in the release.

We have worked with a number of companies to create and circulate press releases. This week is the first time I truly feel confident that we got what we paid for in a TrumpU press release.  I gave Franklin-Spirko a shot at improving our PR efforts and they delivered.  They gave us great content, increased traffic to our site, and provided ideas for future releases. 

If you're not using PR to help market your business you are missing out on a powerful communications and web tool.  Just ask Suhail Niazi, President and CEO of ReturnMoi (and former Trump U Entrepreneurship student) if our little press release helped his business this week.

Can you do your own press releases? Sure, but will you generate the same results as a professional?

Looking forward to seeing you in print and online.

Josef Katz