Are you great?

A few years ago I read Good to Great.  The main point I took away from the book was that your success is dependent on the people on your team.  Well, we are trying to build out a great team and nurture the members on our existing team.  Do you think you have what it takes to work for Trump U (Apprentice audition not required) then check out our openings and tell us why you should be a member of the marketing team.

In conducting interviews over the last few days I remembered that a job interview is basically marketing and branding.  The applicant is trying to sell their skills and the interviewer is trying to sell the position and the company.  What never ceases to amaze me is the lack of interest so many marketing people (I am sure it is the same for all jobs) bring to their interviews.  All I ask is that you show some interest in joining the team and care about the business.  I know a job is about money but that can't be the only reason to go on an interview. 

On the flip side last week I interviewed someone who brought such great energy to the interview I almost hired them on the spot.  That person sold themselves and understands how to market.

Do me a favor.  If you are going to come into an interview bring your marketing game to the table or don't waste your time. 

Josef Katz