Go Long

With football is in the air and Thanksgiving coming up I figured the title would catch some attention.

Today I read a study on the Marketing Experiments site about long vs short sales copy.  It is well worth the read if you are debating the issue internally for any of your marketing activities.  Of course the big take away is that you have to test what works for your business.  However, the results do remind me that you need to tell in order to sell.  TrumpU products and services tend to require more explanation so long form copy seems to work better for us.  If you are selling a commodity product or running a promotion short copy might work well.  Remember, don't just take my word on what works, test, test and test.  Then you will know for sure.

Enjoy the report and let me know what works for your business.

Josef Katz