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So what would you do?

Posted by Josef Katz on 12/19/2007 at 11:24 AM
Posted in Strategy, Advertising

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Yesterday I wrote about a paper that published a biased piece about our company.  They even referred to an ad we ran in their paper for the purpose of trying to appear unbiased. This paper clearly doesn't appreciate our products or services so should we continue to advertise in their publication?

We know pulling our ad budget is not going to be noticed by the paper but there is the principle of the matter to consider.

What would you do?

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2 Comments

[-] Posted by member1600871 on 12/19/2007 3:40 PM
It all depends on the return from the advertising. I would cut them out of the picture and see how it affects the bottom line. If pulling the ads doesn't affect business adversely then I wouldn't be too worried. If business is affected, only then I would think about maybe giving them my business again or explore alternative solutions
[-] Posted by Josef Katz on 12/19/2007 4:35 PM
Thanks for your input. The good news here is that they are not the only game in town and we have seen success working with the other papers. We are very metric focused and will keep a close eye on the results.
Thanks again for reading.
Josef
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