Looking to generate some quick marketing results?

If you have a database of customers or prospects then you have an opportunity to build a relationship and get personal with your direct marketing. Michael Kaselnak wrote a short to the point piece on this topic in the latest issue of Direct Magazine. His point is so simple that it is often overlooked. Use personalized handwritten notes to communicate with a target audience.

Here are the main points to effectively use handwritten notes:

• Use your client or prospects name
• Hand write the note or if you have too many to do by hand find a font that replicates a handwritten look
• Give your client a reason to call you (save them money, information that will help them, news, etc)
• Use a card that catches attention (we discussed getting creative with postcards)
• Hand address the card (labels look bad and machine addressing says “you are one of a thousand or so this was sent to”)

If you become a TrumpU client after attending one of our real estate seminars you will see this marketing strategy in action.

This tactic works well for customer retention, up selling and even acquiring customers. Give it a try and let us know how it works for your business.