Putting Money Where Our Mouth Is

Trump U's tag line is 'We Teach Success'.  I have been very critical about this line since I started in my role.  To me this is all about TrumpU and not about our clients.  Well, we are doing two things to correct this situation.

First, we are reevaluating this copy.  One idea we are playing around with is: Invest in Your Success. 

If you have other ideas let me know in the comments section.

Second and more importantly we are spending money and using our resources to promote our client's successes.  We are working with our clients and the press to share their stories with the world.  Early results from our clients have been very positive.  They are seeing increased traffic to their sites and inquires into their businesses.  Here are a few of the latest stories:

Recording Studio and Music Store Grows With Knowledge Gained from Donald Trump

Commercial Property Holiday Decorating Service Acquired by Trump University Student

Trump University Helps Aspired Entrepreneur Launch Global Recovery Service

There are three marketing strategies behind this effort.

1. We live up to the promise of helping our clients achieve success by promoting their business using our budget and resources.  Who wouldn't want a little free marketing and PR?
2. It is more effective if the Trump U story is told by a client who has achieved success then by any marketing we could do on our own.  The rest we hope is easy - the news gets picked up, people say I want to do that and they sign up for a class. 
3. Each press release we put out contains text links back to our site which helps build inbound links.  Those links help people searching the internet find us.

We are continuing this strategy going forward and will post the stories on our site as we send them out to the press.

Are your customers or clients telling your story?

What are you doing to help your clients succeed?

Let me know with a comment below.

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