Super Bowl Advertising 30 seconds and $2.7MM

Going once, going twice...

Yes.  If you have $2.7 million to spend on a 30 second ad you too can advertise on this year's Super Bowl. Well it is probably too late but you could have.

Do I recomend it for most businesses?  No.  Does it pay off?  Hard to tell.  Many of the advertisers on the big game do it to get their brand out to the millions of viewers.  It would be interesting to look at companies who advertised on the big game to see if the compaines are:

•  still in business (remember the sock puppet)
• they are still advertising year after year (do you even remember last year's ads)
• driving sales
• other then a spike in web traffic can they tie the spend to increased and sustained revenue

I doubt any of the big advertisers will share this info since the answers may not be popular but I am looking forward to some funny commercials and at $2.7MM I expect them to be entertaining.

There is no shortage of marketing comments about the super bowl.  Here are a few I came across recently:

Brand Week wrote about Moms and the Super Bowl.  Interesting perspective and a reminder that targeting is important no matter what the medium

Robert Rosenthal from Freaking Marketing discusses the Super Bowl advertisers and the lack of integrated marketing.

Rex Whisman from the Brand Champion's Blog discusses branding as it relates to this year's Super Bowl stadium.

If you come across other interesting resources send them my way.