At Trump University we have a number of rules we live by, one of them is that everyone is responsible for marketing.  This is especially true if someone interacts with a client directly.  Any employee who speaks, meets or interacts with a customer has the opportunity to make that person a customer for life or change their perception of the brand for good or bad.

Yesterday I visited Whole Foods and was very disappointed.  I have written about Whole Foods in the past and normally I am a huge fan. In short this whole experience was ruined by a cashier.  The cashier obviously didn't understand the Whole Foods brand and what customers expect in their shopping experience. 

This situation reminds me that great marketing and branding can be destroyed if the front lines of your business don't understand your marketing and brand promise.

Take a few minutes every now and then to remind your teams what your brand stands for and why you do what you do.  The effort will pay off and might even create some life long loyal customers.

Will I go back to Whole Foods?  Time will tell but in my mind the brand is not what it was a day ago.

What internal marketing efforts do you use to remind your employees about your brand promise?