Hire a Copywriter

About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter.  This post resonated with me since I review a lot of sales materials.  The best marketing tip I can give any marketer is to hire a great copywriter.

I know, you can write well, you know your product or service better then a hired gun but don't skimp on a persuasive direct response writer. If you expect to market your products or services make sure the words you use sell.

A good copywriter knows what makes people take action.  Remember, you want your copy to grab the reader's attention and walk them to a point of conversion.  When people write their own sales literature they often try to communicate everything about a product since it matters to them; but usually forget about what matter to the reader and why the reader should take action.  Have you seen sales copy without 'call to action' triggers?  I know I have.

Do yourself a favor and find a great copywriter who understands direct response marketing and let them take a stab at some of your writing needs.  If they are good you won't be disappointed. If you have a copywriter and they leave, hire a new one.  This is an important role in your marketing efforts.

If you need some recommendations let me know and I will share some of my resources.