Marketing Maestro

A few weeks ago I wrote about the $600 tax rebate and the potential for marketing to use this 'free' money to help generate sales.  The current rise in gas prices presents a similar opportunity for marketers.  Some business such as hotels are offering fuel subsidies to lure guests to take vacations at their locations.  As gas prices continue to rise I bet people start thinking twice before just jumping into their cars.  If people need to drive to do business with you, it might be time to start thinking about providing reasons it is worth the drive to your business or find a way to bring your business to them.

Does it make sense for your business to use a gas gift card as an incentive?  Could you make it easier for people to drive to your business by offering to pay for some of their gas?

No, I don't work for a gas company... but I would not be surprised if a free gas card helped drive response for your marketing efforts.  My guess is we will start to see more companies using gas cards in their marketing to drive sales.  I hope I am wrong and we see gas prices come down.