Life Events Marketing

It is commonly believed that Hallmark made greeting cards popular by creating different occasions for giving cards to friends and family.  They may even be responsible for a number of 'holidays' on our calendar.  Many companies celebrate national holidays with sales and marketing promotions but how many companies celebrate their customer's life events (OK my dentist sends me a birthday card.  Lucky me...) or even their own special days?

Today we did just that and celebrated our 3 Year Anniversary by posting a note on the Trump Blog.  In addition to giving a discount on our products we wrote about the past year and some upcoming product launches. The hope is to create a bit more insight for our clients and to make everyone feel a part of this exciting company.

Did you ever think of creating a holiday to call your own?  It could be fun.

What can you do as a marketer to use life events to market your business?