Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
It is commonly believed that Hallmark made greeting cards popular by creating different occasions for giving cards to friends and family. They may even be responsible for a number of 'holidays' on our calendar. Many companies celebrate national holidays with sales and marketing promotions but how many companies celebrate their customer's life events (OK my dentist sends me a birthday card. Lucky me...) or even their own special days?
Today we did just that and celebrated our 3 Year Anniversary by posting a note on the Trump Blog. In addition to giving a discount on our products we wrote about the past year and some upcoming product launches. The hope is to create a bit more insight for our clients and to make everyone feel a part of this exciting company.
Did you ever think of creating a holiday to call your own? It could be fun.
What can you do as a marketer to use life events to market your business?
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1 Comment
Trump University is SPECIAL, and worth having a day of celebration.
Having fun is always a great marketing idea.
For me, it is a goal in life.