Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
For the last few weeks we have been running a multivariate test on one of our registration pages. The final results are not in but some of the initial findings are worth sharing. Here are a few key areas everyone could probably benefit from when building out web pages or writing sales copy.
Changing some of these elements has helped improve our conversion rate by up to 50% in some cases.
Note: These results are based on our user and test data and might differ for your business.
Have you tested copy formats or button copy?
Please send me Trump University's weekly e-newsletter Inside Trump Tower and let me know about special offers.
Make sure to take a moment to get our free report on branding your business prepared by Mr. Trump's personal advisers.
Seth Godin's Blog
Can Someone Please Explain
Conversation Marketing
Andrea Nierenberg
Bob Bly's Blog
Copyblogger
SEO Book
How to Change the World
Marketing Excellence Blog
Clear Blogging
Financial IQ Test
Brandwithin
Freaking Marketing
Stephen Kimball
Financial IQ Test
Direct Marketing
Josef Katz
Josef Katz on Squidoo
Follow Josef Katz on Twitter
My Profile on Active Rain
1 Comment
It's unfortunate that even today, with plenty of confirmation that testing pays, and low cost ways to test like A/B splits (Google lets you test landing page variants for free!) many clients are unwilling to allocate the time, resources and budget to test critical elements of the user experience.