Home : Donald Trump vs Felix Dennis

Donald Trump vs Felix Dennis

Posted by Josef Katz on 6/25/2008 at 10:21 PM
Posted in book marketing

We have done our share of book marketing but today a book ad caught my eye. The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about. The ad's headline is You'll Never Get Rich Working For Your Boss. Who wouldn't stop and read that ad? It is very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in our industry shares the author's secrets on how he made his fortune.

The question remains whether or not people will choose Felix Dennis's book over a Trump book. What do you think?

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3 Comments

Posted by Jeffrey Simons on 06/26/2008 10:36 AM

I've read a few of Donald Trump's books and thoroughly enjoyed them. I know what to expect from him. I've never been a Maxim reader and don't know much about Felix Dennis. So I've got to say that if brand determines book sales (think Steven King or James Patterson), Donald has it in the bag!

Posted by Cheryle on 06/28/2008 1:34 PM

I'll take Donald Trump. If he looks like a winner, acts like a winner, and has the record for being a winner, then your choice to read his books must mean you want to be (or are) a winner too.

Posted by member1828741 on 07/11/2008 4:49 PM

I enjoyed this post and I must say that this is a tough battle here. I just love Trumps books. I will have to get this one. Your right! This looks like a must read for me.
Kimberlyn Lebsock

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