5 Big Social Media Wins Last Week

Last week was great!  It felt as if a lot of hard work was really starting to pay off. Here are 5 highlights that made my week so great!  Each is related to social media and search marketing (SEO).  Let's start with the #1 highlight of my week:

1 - Google Search
Friday I get a call from a woman who mentioned that she found my phone number after searching Google for Trump and Tax Liens.  I have been working on my own personal SEO for a while now, but never thought I would be part of a result for Trump and Tax Lien.  For all those who say SEO is not worth the time or money I say think again.  After directing this woman to the correct person she learned about some of our other training (she had no idea existed) and is probably going to enroll in a program.

2 - Active Rain and Blog Commenting
We discussed Active Rain once before and for the last few months I have been actively participating in the community.  Just last week one of our clients who uses the site posted a blog and mentioned our training.  I of course took the opportunity to comment back and initiated a dialogue.  The client then responded back.  A perfect example of successful relationship marketing using social media.

3 - WSJ and SEO
We posted a blog to the Trump blog titled Accidental Landlord-How Does It Happen?. Based on an SEO recommendation we changed the original title.  Wouldn't you know it but the next day the WSJ ran an article with almost the exactly same title.  How is that for timing?  

4 - Found New Resources
Twitter is another social media site I have been using.  Based on some of the relationships I formed by following and reading content I hired one of my "social media friends" to help us with a few projects and have been exploring and talking to a few others.  Social media does work if you contribute interesting and useful content.

5 - LinkedIn and Trump U Client
As much as I enjoy social media connections I do try to consider the connection request before accepting a new connection.  To me it is not about how many "friends" I have but the quality and usefulness of the connection. Last week one of our clients sent me a request.  I didn't know who they were but they took the time to explain who they were, why they wanted to connect, how they found me etc.  I accepted the connection and started a dialogue.  This student was attending a training in San Francisco so I reached out to the instructor and asked that they make a connection.  This student was very happy to receive the extra attention and sent me a follow up note with valuable feedback about her training.  This once again proved that social media does have a business purpose.

Bonus item:
And this week I hit a personal milestone for this blog's subscribed reader base.  Thank you all for subscribing, reading and commenting.  If I can help you out with any marketing just leave me a comment and I will do my best to address your situation.

Big Take Away (in case it wasn't clear)
Participate in social media.  The time spent will help grow your business and build your reputation.

Do you have any social media success stories you want to share?