Customer Relationship Marketing Is Your Job

In my last post about our social media success I referred to connecting with a potential client on LinkedIn. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client. 

Here is part of her note:

"...I am excited to have this opportunity and I wanted to take the time (a little late, but still sincere) to say thanks for making it happen."

How often do your clients send you a note like this?

The lesson here is that people do business with people who care.

Yes, we went beyond 'the call of duty,' but this client took the time to reach out and connect.  Would every employee here do the same thing?  I would like to think so, but I realize that might not be the case, which is the reason for this posting (this story will be circulated around the office).  Everyone needs to be reminded that 'going the extra mile' does pay off. 

So have you done your 'job' today, or did you go beyond your expected role?