Marketing Maestro

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Customer Testimonials

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Most marketers would agree that testimonials are a very powerful way to sell.  At Trump U we collect our client's stories both for our marketing needs but also to showcase our clients. They are the stars (not us). These are real ‘everyday’ people who have had great success using the information they learned at Trump University. 

Well, starting this month we have created a new initiative. Each month we will select one client who has done remarkably well. They will be our Client Of The Month.

OK, so this may not be an earth shattering marketing idea. Hopefully our execution of this idea will be different from the employee of the month version used at many service companies.

What does it mean to be our client of the month? Assuming they are OK with the publicity...

  • We will feature our client on the Trump Blog.
  • Our sales team will use their story when talking to potential clients.
  • Our event team will showcase their story on the road when running our events.
  • The story will be featured in our Wealth Builders Network magazine.
  • And more...

So if you have clients, why don’t you think about making them the star and let your business take a back seat. I believe these clients will be so excited and happy about being recognized that their positive word of mouth will completely justify our efforts.

Look for our first Client Of The Month this week on the Trump Blog.

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4 Comments

[-] Posted by Jeffrey Simons on 09/09/2008 1:57 PM
Cool idea, Josef. You said the Client of the Month would be featured on the blog. Will they get to do a guest post? On a related note, how do you feel about adding Customer Reviews to sites? I have frequently gotten push-back from clients who worry that they may be exposed to negative criticism, but everything I've read suggests that unless you put out a lousy product, reviews usually have a positive impact on sales.
[-] Posted by Josef Katz on 09/09/2008 11:23 PM
Jeff,

Thanks as always for stopping by and commenting. If a client wants to do a guest post we would be happy to post it. I am all for customer reviews but we have not built that functionality due to logistics and priorities. Our clients do have an interface to provide ongoing feedback but it is through their mytrump u account (not public). Every submissions is reviewed by our support and management team and followed up when necessary. I know those reviews could be golden if placed on the site for others to read. Maybe one day soon...
[-] Posted by member1729728 on 09/10/2008 12:36 PM
Great idea! We have also started (or are in the process of starting) a way to highlight our customers. We are doing a video podcast about some of our star customers. In the podcast, they get to tell the story of how they got to where they are today. I think everyone has such an interesting story to tell and I love being able to ask them questions & learn how they achieved what they did. We're hoping others enjoy this series as much. We may expand past our customers, but for now, we're using this as a tool to keep us in the front of our past customers minds and hopefully generate more referrals.

Darcie
E Video Productions
http://www.evideoproductions.net
[-] Posted by Josef Katz on 09/10/2008 2:37 PM
Darcie,

Video is a great idea. I am sure those videos will bring the story to life better than a blog post or story. When you have them live please share the links.
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