Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
Most marketers would agree that testimonials are a very powerful way to sell. At Trump U we collect our client's stories both for our marketing needs but also to showcase our clients. They are the stars (not us). These are real ‘everyday’ people who have had great success using the information they learned at Trump University.
Well, starting this month we have created a new initiative. Each month we will select one client who has done remarkably well. They will be our Client Of The Month.
OK, so this may not be an earth shattering marketing idea. Hopefully our execution of this idea will be different from the employee of the month version used at many service companies.
What does it mean to be our client of the month? Assuming they are OK with the publicity...
So if you have clients, why don’t you think about making them the star and let your business take a back seat. I believe these clients will be so excited and happy about being recognized that their positive word of mouth will completely justify our efforts.
Look for our first Client Of The Month this week on the Trump Blog.
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4 Comments
Thanks as always for stopping by and commenting. If a client wants to do a guest post we would be happy to post it. I am all for customer reviews but we have not built that functionality due to logistics and priorities. Our clients do have an interface to provide ongoing feedback but it is through their mytrump u account (not public). Every submissions is reviewed by our support and management team and followed up when necessary. I know those reviews could be golden if placed on the site for others to read. Maybe one day soon...
Darcie
E Video Productions
http://www.evideoproductions.net
Video is a great idea. I am sure those videos will bring the story to life better than a blog post or story. When you have them live please share the links.