Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
Sales Calls Gone Wild
It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process. My advice to any marketing profession is to do the same thing as it fits their style.
Don't worry your not going to miss the magic marketing bullet and if you really need information or services your network and industry contacts should serve you well.
My new script for customer service:
Josef does not accept sales calls or unsolicited emails. If you would like to send us information about your services you can do so via mail. If you leave Josef a sales message he is not going to return the call or email. Sorry to be so forward but we do not have the resources to evaluate and talk with every company that wants to sell us services.
The best way to reach Josef is via his wide spread professional business network.
That is it. Simple to the point. What do you think?
In today's economy every marketing professional should focus on getting marketing projects done and generating business results. Don't worry about the sales people they will find other people to call.
OK sales folks let me hear your side.
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4 Comments
I try to be decent. When I was 17, I was a telemarketer in a part-time job. I know what it's like. But those who ignore that sentiment when I try to be nice get a dial tone in their ear. If I had an assistant, he or she would be compiling names and numbers to report to the FTC.
Did you ever see the Seinfeld where Jerry gets the cold call and he replies by asking for the callers home number? Funny how most people cold calling would not want to receive the same call at home.
You are correct. Be polite but don't let the caller control the conversation.
My goal is to avoid and limit the calls all together.
Thanks for commenting.
One of these days, a prospective client is going to call me and say they are looking for a real estate agent in Sacramento (which is how most of the telemarketing calls begin), and I'm going to hang up on the wrong person. :)
Well we don't want you to lose a client...
I am always tempted to just put the phone down and let the person talk and than 5-10 minutes later see if they are still there or if they hung up. You know the good old fashion silent treatment.