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Using Facebook Fan Pages To Market Your Business

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We have heard all the hype about Facebook but one thing every business should take seriously is setting up a Facebook fan page for their business.  It took me a while to realize this and I have since corrected my ways.

A very brief history - As a member of Facebook and a fan of a few pages it seemed like a fun way to keep tabs on various companies and causes.  It didn't occur to me at the time to set up a business page for Trump University.  I didn't see the ROI at the time.  After reading more about fan pages, understanding their place in the social media world and search marketing it was time to set Trump U up with a fan page. 

Why create a fan page?  Here are a few reasons:

  1. Google finds the pages (and in case that is not enough here are a few more reasons...)
  2. There is hype around Facebook for a reason. Lots and lots of people use the platform so it can't hurt to be where all the action is taken place.
  3. It is a great way to create a two way communication channel with your clients and potential clients.
  4. A fan page is a fun way to show your corporate personality.

Fast forward to Jan 09. I took about 30 minutes and set up this page:

Trump University Fans on Facebook Take a look and become a fan.  If you have any feedback or thoughts please share them with a comment. It is fascinating to watch the page grow with almost zero marketing.  If you have a business it is a fun way to interact with your clients, prospects and of course fans. In case you missed the memo... social media works!

Why become our fan?
Fans will be the first to know about special events, offers, opportunities to work with us and inside info we decide to "leak" etc. So check us out Trump University Fans on Facebook.

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3 Comments

[-] Posted by Jeffrey Simons on 02/10/2009 9:12 AM
Great post, Josef: I'll have to look into it. There are so many ways to use social media for marketing, but it's sometimes hard to figure out the best way to do that. I have a friend who's an artist who has both a fan site on Facebook and a personal one, and she gets great traffic from the fan site. I even see ads for her fan site on my Facebook page... which is another reason to create a fan site, I guess.
Got any more free advice?
[-] Posted by Josef Katz on 02/10/2009 9:31 PM
Jeff,
Yes lots more of free advice coming soon. Another quick Facebook win is to set up a group. I have not done it yet but I have heard good things about groups driving traffic to your site. Stay tuned for more soon...
[-] Posted by member1928708 on 02/26/2009 10:22 PM
I love Facebook, and I have been using it for such a long time now to market my own businesses. But do you know what I realize? It’s never really enough that you have a database of these people. Your ultimate goal is to make them your customers, and this means you should distribute leads (http://www.leaddistribution-info.com) to the right sales agents, the ones who can really pitch in your products and services beautifully.
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