Co-Marketing with Celebrity Apprentice

We have the opportunity to use the excitement around the Apprentice to create marketing programs that build on the publicity from the show.  Our goal is to try and ride the wave to help grow the business.  This season we are trying a few new activities and many of them are “audience participation”. Here is a run down of what we have started and what is up and coming: 

1. Donald Trump discusses why he selected each celebrity and the charity they are playing to support. This started last week on the Trump Blog and will continue until all the celebrities have been profiled.
2. The Trump University Facebook fan page and group will contain updates and discussion boards on the show. This is your forum to share your views about the show. Go at it.
3. Trump University's Twitter account will be Twittering during the show. Feel free to participate and twitter your comments with #apprentice in your twitter message.
4. Season 4 winner Dr. Randal Pinkett will provide a lessons learned segment each week on the NBC site. Randal is on the Trump University Entrepreneurship faculty and author of The No-Money Down CEO.
5. And once again we are bringing back everyone’s favorite quiz - The Trump Apprentice Challenge. See if you have what it takes and how you compare to Donald Trump. Take the test and share the results with us here.

We hope you enjoy the show.

Related posts:

Celebrity Apprentice Posts
Facebook Fan Pages Work
Twitting Around