Trump Business Briefings

Trump Business Briefings

The key to business success is knowledge -- the kind of knowledge you can apply to the real world. In the real world, business is an interconnected system, not just a collection of functions, roles, and jobs. Trump 360 is a series of briefs on crucial topics, designed to present the full circle of business knowledge. These succinct overviews, delivered regularly to you via e-mail and archived on the Web, will help you see the big picture and give you an edge.

Finance and Accounting

Financial RatiosLaw of Supply and DemandPrice Elasticity of Demand

Management

ReengineeringManaging by Walking AroundThe Cultural Dimensions Theory

Marketing

Competitive AdvantageSWOT AnalysisUSP (Unique Selling Proposition)Product Life CycleThe Marketing Mix 4 P's Model

Operations

The Bullwhip EffectDeming's Total Quality Management and 14 Points of ManagementThe Value ChainJIT (kanban)

People

Getting to YesTeamsThe Bottom of the Pyramid

Sales

Business Process ManagementTeam SellingCollaborative Selling

Strategy

Porter's Diamond of National AdvantageMaslow's Hierarchy of NeedsPorter's Five ForcesGrowth Share MatrixBalanced Scorecard

Technology

CIMEnterprise Resource Planning SoftwareCustomer Relationship Management