Marketing Data Analyst

Trump University is looking for a Marketing Data Analyst to join our exciting and rapidly growing team. If you understand a client’s business requirements and can build reports and analytical approaches that address these needs   If you enjoy a fast-paced entrepreneurial environment where you are empowered to get things done then continue reading.

The marketing analyst will work with the marketing department to evaluate the effectiveness of all marketing efforts. The candidate will be responsible to perform analysis and reporting of campaigns across all media. The analyst will evaluate, report, and recommend new directions based on data findings and marketing performance.

The position will report to the Vice President of Marketing and work with other stakeholders within the organization.

Key Responsibilities:

• Designs, generates and manages reporting frameworks that provide insight on the performance of our website, promotional landing pages, and microsites
• Provides insights and develops recommendations based on measurement reporting and analysis and where appropriate to improve business, and marketing program performance and support forecasting efforts
• Evaluate creative performance for all marketing campaigns
• Determine day of week and media effectiveness
• Conduct Direct Mail analysis (list, package, markets)
• Determine media and medium effectiveness
• Prepare testing schedule and work with the marketing team to execute the plan

Qualifications:

• 2+ years experience of data an/or marketing program analysis
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Candidates should possess exceptional tracking and reporting requirements skills and have a solid understanding of the fundamentals of digital advertising and website tagging.
• Consistency in delivering error-free work, on time - that met or exceed program manager expectations
• Excellent written, oral and interpersonal communications skills.
• Experience with digital campaign metrics and campaign analysis (including online display ads, email, and direct mail) and reporting.
• Data sources typically include: ad trafficking and email campaign programs, web analytic tools and client databases.
• Open to industry background.
• B.A. required  

Functional Experience

• Demonstrated success in analytics and presentation/communication of the results specifically in direct marketing campaigns (control/test/value life cycle)
• Strong analytical skills and experience with web analytics packages such as Web Trends, Omniture, Hitbox, Google Analytics are key.
• Experienced in direct marketing campaign analytics
• Advanced Excel skills required
• Proficiency with Access and SQL preferred
• Online marketing campaign analytics experience beneficial but not required

Take Action:
If you are an outstanding professional looking to accelerate your career we want to hear from you now. For immediate consideration, please submit a cover letter and resume, including salary history and requirements, to careers@TrumpUniversity.com

This position offers a competitive salary and full benefits including medical, dental, and a 401k plan. Trump University is an Equal Opportunity Employer

Job Location:
New York City

About Trump University
An exceptional perspective on building success, a hands on approach, a world-class faculty, and Ivy League quality curriculums are what make’s Trump University unlike any other online education Institution in the world. Since 2005, Trump University has been teaching its thriving community of members everything from real estate investing to marketing to entrepreneurship skills to business planning to management to wealth creation to many other subject matters that appeal to aspiring entrepreneurs and business professionals. Add to that, Trump University also offers a wide variety of books, live trainings, professional coaching, boot camps, and even robust investment software--whatever it takes to help their students succeed.