Inside Trump University

This Issue: Change Your Life in Three Days

Issue 77

Wrestling

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Recently I did something that was totally out of character for me. I always talk about taking chances - whether in business or in life -- and this time I really took a big one. I agreed to take part in a huge WWE wrestling extravaganza, headed up by an amazing man named Vince McMahon. He can put on a show the likes of which I’ve never seen.

For this so-called Battle of the Billionaires, a record 81,000 people filled the football stadium where the Detroit Lions play. Vince and I handpicked wrestlers to represent us in the ring. If his guy, Umaga, lost the match, I would shave Vince’s head. If my guy, Bobby Lashley, lost the match, Vince would shave mine.

These two wrestlers really went at it and, at the end of the evening, my man won. In front of all these people and the millions watching pay-per-view, I got to shave Vince’s head. (Later, “Stone Cold” Steve Austin came up and whomped me good. Talk about not fighting fair!)

It was an unbelievable evening setting records in every way from pay-per-view to television ratings to stadium attendance. Even the New York Times did a major piece on the fact that it was so successful and the job that Vince and his crew do is so unbelievable.

I’m glad I took the chance and decided to be part of it. Oftentimes, the risks far outweigh the benefits and the outcome isn’t worth it. But to be successful in life and business, you have to be willing to take chances to create wealth . Fortunately, this time around the risk paid off. The event generated a lot of buzz. It was a blast. And, most importantly, I got to keep my hair.

Change Your Life in Three Days

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Trump University Takes Live Learning a Level Higher

Since the day Trump University opened its doors, students have been asking us to add more live instruction. We are starting now, with a new program of three-day seminars that we are calling Immersive Retreats.

These live retreats have been under development for months. We have worked with the Trump University faculty, with educational consultants and with Mr. Trump himself. As a result, our Immersive Retreats are something quite unique:

You have to set aside three days to attend them. That’s right, three days. They’re only for people who are willing to make a genuine commitment to immerse themselves completely in the subject they have chosen to learn. Our educational experts told us that immersion learning is the fastest, most powerful way to learn critical, time-sensitive skills, and we listened.

You start building significant wealth today. Our Immersive Retreats teach you how to get wealthy by taking advantage of immediate events and trends. You can attend our Asset Allocation Immersive Retreat to learn how to leverage your wealth by balancing holdings in real estate, stocks and more. Or take advantage of today’s hottest real estate sectors by enrolling in our Commercial and Multi-Family Master Training Immersive Retreat. You can also learn to make a fortune in foreclosures by spending just three days at our Foreclosure and Rehab Real Estate Immersive Retreat.

You learn directly from world-class experts who have made personal fortunes in the areas of their expertise. Click Here to read about them and about the retreats they have created for Trump University. They have agreed to set aside the same uninterrupted time that you will. This mutual agreement between instructor and student is something unique.

To stay up-to-date with all our Intensive Seminars, click the Live Events tab that is now located at the top of all the pages on our Website. Make it a habit to do so often, because we will be adding new events often.

You asked, and we listened. If you are genuinely committed to leverage current trends to build significant wealth today, I urge you to click here to learn more.

Help for Owners of Foreclosed Properties

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An article in Wednesday’s Washington Post reports some very encouraging news. The Neighborhood Assistance Corporation of America (NACA), a housing advocacy group, has raised $1 billion to help refinance the mortgages held by thousands of lower-income people who are at risk of losing their homes. The funding has been secured by CitiGroup and the Bank of America. My hat goes off to NACA and its backers in this initiative.

Still, it remains to be seen how far that $1 billion will go to combat a wave of foreclosures that yesterday's Home News Tribune describes as a “tsunami” in the state of New Jersey alone.

These are troubling times for many overextended homeowners. And property investors don’t have a very easy time either. It is a great time to buy foreclosed or soon-to-be-foreclosed properties. But who would want to take advantage of a family that is about to lose its home?

At least, that is the way many investors are thinking. Yet investing in foreclosures doesn’t necessarily mean taking advantage of disadvantaged people.

First, many foreclosures don’t result from economic hardship. According to different sources, between 2.5 and 4.5 percent of foreclosures result from divorces. There are also many commercial-property foreclosures that occur when owners simply walk away. There are also foreclosures that result when the owner of a property dies without heirs - or when heirs decide to let the mortgage-holder foreclose on a house. So the point is, you can look at the stories behind foreclosed properties - and there are many stories that have nothing to do with a family losing its home.

You can structure purchases to benefit the former owners. You can purchase a soon-to-be-foreclosed house and lease it back to its former owners. If the numbers work, you might be able to offer them a rent-to-buy arrangement that benefits both of you. Bear in mind that banks generally try everything they can to allow current holders of residential mortgages to remain in their homes - offering to extend the period of the loan to reduce monthly payments, for example, or offering other options. By the time a property is actually foreclosed, the bank has usually attempted to apply such remedies, and they have not worked.

The coming months will be challenging for homeowners, investors and developers. But people in all those categories can be safe if they understand the foreclosure trend and how to take advantage of it. If you want to get on the inside track to making significant money in this unstable market, take part in one of our Foreclosure and Rehab Real Estate Retreats. Click here to take a look. It could be the most important wealth-building step you ever take. 

A Georgetown Eatery that's a Marketing Masterpiece Too

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I’m writing from Washington, DC. Two nights ago, my family and I had dinner at a terrific Georgetown eatery called Martin’s Tavern. This morning, we went back for breakfast. And if we were staying another day - you guessed it - we’d be going back for lunch.
 
It has been a long time since I’ve come across a restaurant with that much “pull,” as marketers like to say. In part, it’s due to the fact that Martin’s delivers great food, attentive service, spotlessness and all the other make-or-break restaurant essentials. But that’s only part of what has kept Martin’s going strong since it opened its doors in 1933. Much of the restaurant’s successful business plan is due to terrific branding and positioning.
 
If owner Billy Martin wrote a book about marketing, I’d buy it. He handles these marketing strategies brilliantly:
 
  • Terrific differentiation. Unlike neighboring restaurants, Martin’s doesn’t just sell food. It sells experiences. If you stop to read the menu in the glass case outside, you’ll learn that JFK proposed to Jackie in one of the booths. Nixon and LBJ had favorite booths too. A spy used to sit in another booth by the bar and eavesdrop on conversations. You can dine in any of these booths. Now, how about proposing to your future spouse in Booth #3, where Jack popped the question to Jackie? How many other restaurants can offer you that? And the point is, Martin’s doesn’t make you dig for this information in guidebooks. It puts it right in front of you.
  • Strategic segmentation and pricing. Members of Washington’s power elite can dine pretty reasonably (for them) on $27 New York strip steaks. But the restaurant also takes pains not to alienate empty-pocketed students from Georgetown University up the street, who can pony up just $11 for a burger or $8 for Welsh rarebit at dinner. Brunch, which is served daily, was drawing both tourists and sleepy-eyed undergrads on our second visit. There are also plenty of tastefully installed TVs above the bar where Georgetown sports aficionados can watch their beloved Hoyas. And of course there is a vast selection of beer, the most effective marketing tool yet devised for students.
  • A terrific Website. Martin’s Website is packed with information about the restaurant’s history, about things to do in Georgetown, and lots more. In the “photos” section of the site, you won’t find those dopey pictures of lobsters and steaks that turn up on most restaurants’ pages. Instead, you’ll find lots of photos of the restaurant’s own employees at last year’s Christmas party. Those images do a great job of reinforcing the impression that Martin’s is run by friendly and caring people.
Thriving businesses like Martin’s can teach you a lot about what it takes to succeed in the marketplace. The good thing about Martin’s is that you can soak up all that knowledge while you are enjoying a burger and a beer.
 
Editor’s note: Another great place to gain lots of cutting-edge marketing wisdom is The Marketing Mastery Program from Trump University.